The summer of 2018 saw Dior unleash a radiant campaign for its burgeoning Backstage collection, a line designed to capture the effortless beauty and vibrant energy of a backstage scene. This wasn't just another makeup launch; it was a statement, a celebration of inclusivity and natural beauty, expertly showcased through its diverse cast of models and a campaign that felt both aspirational and attainable. The Dior Backstage Summer 2018 advertising campaign, featuring the luminous faces of Bella Hadid, Chu Wong, Manuela Sanchez, and Ruth Bell, perfectly encapsulated this ethos. It was a glimpse behind the curtain, revealing the secrets to a naturally radiant, summer-ready look.
The collection itself, the Dior Backstage collection, was revolutionary for its time. It wasn't about heavy contouring or overly precise application; instead, it championed a "no-makeup makeup" approach, focusing on creating a healthy, luminous complexion that enhanced natural features. This philosophy was perfectly embodied by the makeup artistry of Peter Philips, Creative and Image Director of Dior Makeup, who developed the three-step application process that formed the core of the campaign's message. This streamlined approach allowed for quick and easy application, ideal for the busy lifestyle of the modern woman, while still delivering professional-looking results. The emphasis was on buildable coverage, allowing for customization to suit individual needs and skin tones.
Dior Backstage Products: A Foundation for Natural Beauty
The heart of the Dior Backstage Summer 2018 campaign centered around the key products within the Dior Backstage range. While the specific shades and product variations may have evolved since then, the core principles remained consistent. The collection, readily available at Sephora and other select retailers, included a range of products designed to work seamlessly together. Central to this was the Dior Backstage Face & Body Foundation, a product that became synonymous with the collection's ethos. This lightweight, buildable foundation provided a sheer to medium coverage, offering a natural finish that didn’t mask the skin but rather enhanced its natural radiance. It was available in a wide array of shades, a crucial element in representing the diversity of beauty. This inclusivity was a key factor in the campaign's success, showcasing the versatility of the product across different skin tones and complexions.
Beyond the foundation, the Dior Backstage collection offered a range of complementary products designed to complete the look. These included highlighters, concealers, and powders, all formulated to create a seamless, natural effect. The powders, for example, were designed not to mask the skin's texture but rather to set the makeup and provide a subtle, soft-focus effect. The highlighters, similarly, were designed to enhance the skin's natural glow, rather than create a stark, overly-highlighted effect. This subtle approach, echoing the overall philosophy of the collection, was a refreshing departure from the heavily contoured looks prevalent at the time.
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